Identity Guard Identity Theft Protection Review and Prices

U.S. News 360 Reviews takes an unbiased approach to our recommendations. When you use our links to buy products, we may earn a commission but that in no way affects our editorial independence.

Identity Guard

U.S. News Exclusive Offer: Save up to 56% OFF + FREE 30 Day Trial
Monthly Plan Cost
$29.99 $14.99
Annual Plan Cost (Per Month)
$25.00 $12.99
Family Plan Available
3-Bureau Credit Monitoring
Comprehensive Plan
Ultra

Price reflects discount

Identity Guard

U.S. News Exclusive Offer: Save up to 56% OFF + FREE 30 Day Trial
Monthly Plan Cost
$29.99 $14.99
Annual Plan Cost (Per Month)
$25.00 $12.99
Family Plan Available
3-Bureau Credit Monitoring
Comprehensive Plan
Ultra

Price reflects discount

Identity Guard ties for No. 5 in our rating of the Best Identity Theft Protection Services of 2022. Identity Guard partners with Watson to offer unique identity protection capabilities. Watson's cognitive computing helps predict which online practices can increase the risk of identity theft. Watson also scans social media posts and news articles for signs of ID theft. In addition, it delivers warnings, such as if a member’s bank or credit card company is subject to a phishing attack.

Popular Identity Theft Protection Companies

Pros:

  • Budget-friendly price for basic plan

  • Artificial intelligence tools help protect your data

  • Range of plans at different price points

Cons:

  • Full-featured plans can be pricey

  • Limited credit bureau reports

Professional reviewers agree that Identity Guard’s use of IBM Watson’s artificial intelligence (AI) gives it a powerful tool in scanning for suspicious activity which could compromise your identity. This enables real-time threat alerts and personalized risk assessments. By combining traditional monitoring with AI, Identity Guard maintains it can do a better job of tracking the millions of bits of information that could compromise your identity.

Identity Guard also gets high marks for its affordable plans and $1 million in identity insurance. Some features are only available on the more expensive plans that include detailed credit monitoring and account takeover detection.

All its plans include dark web monitoring, alerts for suspicious transactions, an online dashboard, and mobile app. A dedicated case manager is assigned if you become a victim of identity theft.

The upgraded plans offer more comprehensive monitoring of your credit profile and financial accounts (including your 401k). They also offer home title fraud detection and monitoring of court activity where your identity may be compromised, along with an analysis of your public image on social media and recommendations to improve it.

Identity Guard has three protection plans– Value, Total, and Ultra– each with individual and family options.

The entry-level Value Plan includes scanning and alerts by IBM Watson. It also gives you a dedicated specialist in case of identity theft, $1 million insurance underwritten by AIG, and a mobile app and online dashboard for alerts. You also get a personalized risk assessment from Watson. All plans allow you to use a “safe browsing” extension to help protect against phishing schemes and block unwanted ads. This plan starts as low as $7.50 monthly for individuals and $12.50 for families.

The Total Plan starting at $16.67 for individuals and $25.00 monthly for families adds additional monitoring of your financial accounts with alerts on any attempted bank account opening using your name, a monthly credit score, and updates on any changes in your profile at the three credit bureaus.

The Ultra Plan is priced from $25.00 monthly for individuals and $33.33 for families, giving you home title and address change monitoring, tracking of your credit and debit cards, investment and retirement accounts. This plan features a “social insight report” which can analyze your Facebook account using IBM Watson to assess your online image and make recommendations to improve it. Monitoring of criminal and sex offense cases is also included to protect against your name being fraudulently used by an impersonator. This premium plan touts a personalized “white glove” resolution for any identity issues. In addition to buying an Identity Theft Protection service, learn 10 more ways to protect yourself against identity theft.

Price Comparison of Identity Theft Services

Identity Guard »
Comprehensive Plan Ultra
Monthly Cost$29.99 $14.99
Monthly Cost - Billed Annually$25.00 $12.99
Cost Difference $4.99
IdentityForce »
Comprehensive Plan UltraSecure + Credit
Monthly Cost$23.99 $15.99
Monthly Cost - Billed Annually$19.96 $13.33
Cost Difference $4.03
IDShield »
Comprehensive Plan Individual 3 Bureau
Monthly Cost $19.95
Monthly Cost - Billed Annually N/A
Cost Difference N/A
Aura »
Comprehensive Plan Individual
Monthly Cost$15.00 $12.00
Monthly Cost - Billed Annually$12.00 $9.00
Cost Difference $3.00
Zander »
Comprehensive Plan Individual Elite Cyber Bundle
Monthly Cost $9.99
Monthly Cost - Billed Annually $9.17
Cost Difference $0.82

Company

Comprehensive Plan

Monthly Cost

Monthly Cost - Billed Annually

Cost Difference

Identity Guard »
Ultra$29.99 $14.99$25.00 $12.99 $4.99
IdentityForce »
UltraSecure + Credit$23.99 $15.99$19.96 $13.33 $4.03
IDShield »
Individual 3 Bureau $19.95 N/A N/A
Aura »
Individual$15.00 $12.00$12.00 $9.00 $3.00
Zander »
Individual Elite Cyber Bundle $9.99 $9.17 $0.82
Identity Guard »
Company
Ultra Comprehensive Plan
$29.99 $14.99 Monthly Cost
$25.00 $12.99 Monthly Cost - Billed Annually
$4.99 Cost Difference
IdentityForce »
Company
UltraSecure + Credit Comprehensive Plan
$23.99 $15.99 Monthly Cost
$19.96 $13.33 Monthly Cost - Billed Annually
$4.03 Cost Difference
IDShield »
Company
Individual 3 Bureau Comprehensive Plan
$19.95 Monthly Cost
N/A Monthly Cost - Billed Annually
N/A Cost Difference
Aura »
Company
Individual Comprehensive Plan
$15.00 $12.00 Monthly Cost
$12.00 $9.00 Monthly Cost - Billed Annually
$3.00 Cost Difference
Zander »
Company
Individual Elite Cyber Bundle Comprehensive Plan
$9.99 Monthly Cost
$9.17 Monthly Cost - Billed Annually
$0.82 Cost Difference
ID Watchdog »
Company
ID Watchdog Premium Comprehensive Plan
$21.95 Monthly Cost
$18.33 Monthly Cost - Billed Annually
$3.62 Cost Difference
ReliaShield »
Company
ReliaShield Elite Comprehensive Plan
$21.99 Monthly Cost
$20.16 Monthly Cost - Billed Annually
$1.83 Cost Difference
LifeLock »
Company
Ultimate Plus Comprehensive Plan
$34.99 Monthly Cost
$28.33 Monthly Cost - Billed Annually
$5.82 Cost Difference
IdentityIQ »
Company
Secure Max Comprehensive Plan
$29.99 Monthly Cost
$25.50 Monthly Cost - Billed Annually
$4.50 Cost Difference
myFICO »
Company
Premier Comprehensive Plan
$39.95 Monthly Cost
N/A Monthly Cost - Billed Annually
N/A Cost Difference

Company

Comprehensive Plan

Monthly Cost

Monthly Cost - Billed Annually

Cost Difference

Identity Guard »
Ultra$29.99 $14.99$25.00 $12.99 $4.99
IdentityForce »
UltraSecure + Credit$23.99 $15.99$19.96 $13.33 $4.03
IDShield »
Individual 3 Bureau $19.95 N/A N/A
Aura »
Individual$15.00 $12.00$12.00 $9.00 $3.00
Zander »
Individual Elite Cyber Bundle $9.99 $9.17 $0.82
ID Watchdog »
ID Watchdog Premium $21.95 $18.33 $3.62
ReliaShield »
ReliaShield Elite $21.99 $20.16 $1.83
LifeLock »
Ultimate Plus $34.99 $28.33 $5.82
IdentityIQ »
Secure Max $29.99 $25.50 $4.50
myFICO »
Premier $39.95 N/A N/A


Identity Guard offers three different types of plans for identity protection, with family and individual options. All family plans include monitoring of a child’s social security information and tracking social media for cyberbullying.

Value Plan: This plan is $7.50 per month with annual billing ($8.99 month to month) for individuals and $12.50 for families ($14.99 month to month).

Total Plan: The upgraded Total Plan costs $16.67 monthly for individuals on an annual plan or $19.99 month-to-month. It includes all features of the Value Plan plus extra monitoring of financial and credit information. For a family, this is priced at $25.00 on an annualized plan or $29.99 otherwise.

Ultra Plan: Identity Guard’s premium plan for annual billing is $25.00 per month, or $29.99 month-to-month for an individual. It also features a social insight report which analyzes your Facebook profile. Family coverage for the Ultra Plan is $33.33 per month billed annually and $39.99 monthly.

Identity Guard  »

U.S. News Exclusive Offer: Save up to 56% OFF + FREE 30 Day Trial
Monthly Plan Cost
$29.99 $14.99
Annual Plan Cost (Per Month)
$25.00 $12.99
Family Plan Available
3-Bureau Credit Monitoring
Comprehensive Plan
Ultra

Price reflects discount

To open a new account with Identity Guard, take these three steps:

  1. Select a plan. Identity Guard’s website compares each plan in detail to help you choose the best plan for your needs. 
  2. Create an account. You will need to provide basic information like your name, address, email, and phone number to sign up for an Identity Guard account. Next, create a strong password.
  3. Provide your personal information. For Identity Guard to protect your information, you will need to provide your social security number, bank account, credit card information, etc. You can read how Identity Guard stores and uses this information in the service terms of use.

IdentityIQ  »

Monthly Plan Cost

$29.99

Annual Plan Cost (Per Month)

$25.50

Family Plan Available
3-Bureau Credit Monitoring
Comprehensive Plan
Secure Max

Identity Guard vs. IdentityIQ

Identity Guard uses IBM’s artificial intelligence technology called Watson to monitor millions of digital articles and social media sites for identity threats and suspicious activity. Social media monitoring is not available from IdentityIQ. Both companies offer safe internet browsing tools for all plans. Identity Guard provides a safe browser extension for protected web browsing, and IdentityIQ provides a virtual private network (VPN) to hide your internet activity from hackers and your internet service provider (ISP).

With IdentityIQ, you can add antivirus software and a VPN for an extra fee. Identity Guard doesn't offer either of these features. Identity Guard's family plans cost between $12.50 and $39.9 a month. With IdentityIQ, you get coverage for family members with up to $25,000 in identity theft insurance for no extra money beyond the $29.99 a month fee.

Learn more in our IdentityIQ review.

PrivacyGuard  »

Monthly Plan Cost

$24.99

Annual Plan Cost (Per Month)

N/A

Family Plan Available
3-Bureau Credit Monitoring
Comprehensive Plan
Privacy Guard Total Protection

Identity Guard vs. PrivacyGuard

There's no family plan available from PrivacyGuard. Identity Guard charges extra to include family members in a plan. With the family plan from Identity Guard, you get monitoring of the dark web for your child’s information as well as social media monitoring. PrivacyGuard’s plans include a secure keyboard feature that protects your personal messages on your mobile device or tablet. Identity Guard offers a safe browsing extension to protect your information while shopping and banking online.

PrivacyGuard has a mobile app that lets you contact customer service, view notifications, and obtain general account information. Identity Guard's mobile app offers similar functionality. Up to $1 million in identity theft insurance is available from both companies, but see an actual policy for details.

Learn more in our PrivacyGuard review.

Similar Identity Theft Protection Services

What is Identity Guard's trial period?

Identity Guard does not offer a trial period.

How do I contact Identity Guard's Customer Service?

The U.S.-based member services team is available over the phone Monday to Friday 8 a.m. to 11 p.m. EST and Saturday 9 a.m. to 6 p.m. EST. Alternatively, member services will respond to an email inquiry within 24 to 48 hours.

How do I cancel Identity Guard?

In order to cancel your Identity Guard subscription, you will need to call the customer care helpline directly. You may not cancel through your online account. Once you have requested that your subscription be canceled, you will get a confirmation email to the address associated with your account. Your account will remain active through the end of your prepaid term.

What happens to my information if I cancel Identity Guard?

Identity Guard and its parent firm Aura say they do not sell your data to third parties unless you use its free services. It does share some data with “trusted parties” to provide service and for legal compliance, according to its privacy policy.

Learn More

For more information on identity theft protection services, see the following guides.

Related 360 Reviews 

You may also be interested in the following reviews of related services.

Why You Can Trust Us: 21 Identity Theft Protection Services Researched

At U.S. News & World Report, we rank the Best Hospitals, Best Colleges, and Best Cars to guide readers through some of life’s most complicated decisions. Our 360 Reviews team draws on this same unbiased approach to rate the products that you use every day. To build our ratings, we researched more than 21 identity theft protection services and analyzed 17 reviews. Our 360 Reviews team does not take samples, gifts, or loans of products or services we review. All sample products provided for review are donated after review. In addition, we maintain a separate business team that has no influence over our methodology or recommendations.

U.S. News 360 Reviews takes an unbiased approach to our recommendations. When you use our links to buy products, we may earn a commission but that in no way affects our editorial independence.